Comparison: ADSL Broadband Providers

Deciding which ADSL broadband to buy can be a mine field. With so many providers available, our guide is the first step to making an educated decision.

Richard Weddle


You need to buy a new ADSL broadband package. Shouldn’t be too hard, right? Wrong. Due to the saturated market that is ADSL, there is no longer a quantifiable amount of providers to choose from. But still, you need to make a decision. That decision needs to based on some key factors. With so much choice, it’s easy to get bogged down into a race to the bottom price, which is never the right way to buy anything. That’s why we’ve compiled some key criteria to look out for when selecting your new ADSL broadband provider.


The first question you need to ask yourself is what broadband speed can I get? When you have identified what the connection is to be used for, you can make a decision on what type of broadband you need to purchase. For example, if it’s a backup for one or two users in a remote office, you can get by with the bare minimum. If it is to be used to run your VoIP connections, then you need to reassess.

Unlimited ADSL broadband plans should be commonplace. So much so that a capped ADSL broadband plan would be questioned by the least savvy broadband buyer. In a world where you can get 20gb of mobile data on your mobile phone contract, you should only be looking at unlimited plans. Once you’ve established if the plan is right for you, and will benefit your business, you can browse any additional perks.

Time to install

Broadband comes in many different flavours but the fundamentals are the same. If you don’t have a spare phone line for it to be installed onto, you need a new one. Make sure you factor this into the time it will take to get your broadband up and running. If you live or work somewhere remote, there may be more work than usual required to get the phone line installed. This can impact the installation time.

Once the line is in, each broadband provider has their own Service Level Agreement (SLA). This is the expected time that it will take to set up your broadband connection. If you’re in a rush, you can sometimes pay a premium to get your ADSL installation fast-tracked.


Do you still get what you pay for or is that a myth when it comes to comparing ADSL packages? Is the cheapest ADSL always best? Is the cheapest anything ever best? It’s easy to find a comparison website and search by lowest first. But, be careful of the small print. Just because one offer looks like it’s the cheapest amount per month, doesn’t mean it’s cheapest in the long run. Check for upfront costs or router and installation fees. Some packages come with free gifts which are factored into the overall price. If you are shopping for business, you probably don’t need the free toaster.

What you do need to look for is the total cost of ownership (TCO). Calculate the yearly cost for both phone line rental and the broadband package, then add on any one-off charges or optional extras that you may need. Once you have this figure, you can make a like-for-like comparison of what you are buying.

Contract length

Nobody likes being tied down to a long-term contract. But, they do sometimes come with associated discounts – which everybody likes. Generally, the longer an ADSL contract, the lower the price. If you only need a temporary connection, you might need to find a specialist. If it’s the backup for the guys in the remote office, it’s likely a long-term contract is just fine.

We’ve laid out some deciding factors when it comes to comparing ADSL broadband providers but when it comes to business, sometimes a checklist is not enough. We source all sorts of broadband packages for different clients every day. Check out our connectivity page to see if we have what you need out of the box or contact us for a more tailored approach.