How cloud technology transforms SIP trunking

One of the easiest ways to watch your business evolve, without investing a considerable amount of money into changing technologies, is to explore communication in the cloud...

Terry Lewis


As the world becomes increasingly digital, businesses are evolving to suit the demands of a changing environment. For some companies, this means investing in new software and hardware solutions that improve the productivity and efficiency of their teams. For other brands, the age of digital transformation could lead to an investment in disruptive concepts like IoT and AI.

One of the easiest ways to watch your business evolve, without investing a considerable amount of money into changing technologies, is to explore communication in the cloud. VoIP and SIP telephony has emerged as one of the fastest and most cost-effective ways to encourage scalable, affordable, and global communications. Now that the cloud is stronger than ever, there could be even more demand for SIP trunking solutions among evolving enterprises.

The biggest reason that the cloud is making SIP trunking more compelling in 2019 is that it opens the door to unified communications.

Using SIP trunking for unified communications

According to one study, 62% of businesses have now made the switch to SIP trunking for their communication strategy. The promise of unified communications has the power to accelerate the adoption of SIP trunking strategies at a phenomenal rate.

Why? Because unified communications promise to eliminate the complexity and cost issues of a comprehensive communication strategy. Unified communication brings all of your must-have connectivity solutions together into a single technology stack. That means that you can manage and use all of your video, audio, and web-conferencing equipment in the same user interface, with a single bill from one vendor.

While any business can purchase multiple communication technologies from different providers and use APIs and SDKs to hopefully link them together, it takes an effective UC strategy to truly align your efforts. One of the biggest advantages of SIP trunking is that it allows vendors to build a complete UC suite on top of a basic SIP protocol.

With SIP telephony, companies can bypass the time-consuming and resource-intensive processes often associated with embracing unified communications. This means that companies of all sizes can design the communication roadmap that’s right for them.

How do SIP trunking solutions help with UC deployments?

So, how does the cloud and SIP trunking help with your unified communication strategy?

When an organisation deploys SIP telephony in various locations, it creates a foundation for a UC suite later. Essentially, your SIP trunk gives you the underlying protocols you need to build a communication strategy that includes everything from telecoms to video, messaging, and more.

Because SIP trunking is inherently flexible and scalable, there’s no need to start your strategy with more technology than you need. For instance, you can begin with a basic VoIP system, then gradually upgrade your UC campaign with text messaging as you notice that customers start interacting with your business through SMS. You might also make that messaging client a one-stop solution for click-to-talk functionality. Features like that mean that your users won’t have to jump between different software to access new modes of communication.

On the other hand, if you don’t already have SIP trunking solutions in place, it becomes more challenging to deploy the right UC campaigns. This is because you’ll need to purchase infrastructure and implement it within an increasingly complicated environment.

Unlocking the advantages of SIP trunking

Used correctly, SIP trunking and cloud communications can work together to give businesses a more comprehensive telecoms strategy. You’ll have access to a more scalable range of services, which means that you can update and enhance your efforts according to your changing needs. Additionally, the cloud also means that you have access to more on-demand reliability than you would get with a standard telephone service.

With cloud communications and SIP telephony, you can add phone lines quickly and easily to your business telephony stack, without having to invest in new infrastructure. However, you also get the benefit of knowing that if something happens to your connection, you’ll have built-in redundancy available to ensure that your call quality and uptime isn’t affected. The best SIP providers will keep you up and running as consistently as possible, which means less unplanned downtime for your business.

Contact Nice Network today to learn more about how you can upgrade your communications strategy with communications on the cloud.